Free tool / private

Business Content Scorecard

Five quick questions about how your business shows up on video. You get a score out of 100 and a suggested mix of our three story types.

This is a self-assessment of your answers. It does not connect to or analyze any account, and it guarantees nothing. Your answers stay in this browser tab's memory and are never saved or sent.

Your answers

Each of the five dimensions is worth 20 points (0 to 4 per answer, scaled), for 100 total. The goal and challenge are not scored; they only shape the advice.

1. How regularly do you publish?

Choose the closest description of your recent routine.

2. How varied is your content?

Think about the audience experience, not the number of formats.

3. Do your videos tell a story?

A story has a situation, a change and a payoff. It does not need a big budget.

4. How do your people, products or services fit in?

People can be fictional stand-ins. Nobody needs to appear on camera.

5. How do you review what the content does?

Business signals matter more than a single view count.

Your main goal (not scored)
Your biggest challenge (not scored)